YouTube Marketing and Content Strategy

Harris_say October 20, 2021

0 446 6 minutes read

YouTube is the most popular internet site for video creation and sharing. Using the power of video showcase your company to the globe has many advantages.

Here are some marketing strategies for your YouTube Channel.

Focus on Quality

Whatever content you create for YouTube, a basic standard of quality is essential. At least you should ensure that the video quality is high definition (at least 720p). The audio is clear and balanced and that the lighting is good. Use varying camera angles to add variety and dynamism to the finished product.

Viewers rarely expect YouTube content to have Hollywood production values, but watching a person talking down into the tinny microphone of their low-res webcam isn’t going to give anybody a good first impression.

Consider investing in a decent camera and video editing software such as Adobe Premier. Include only necessary footage in your videos. Don’t be afraid to cut and add transitions, overlays and graphics to help convey your story.

Find your Company’s Cheerleader and use Screen Capturing

Who is the most upbeat in your office? Consider using these as the first few seconds of your YouTube videos, since they will appeal to your target demographic. Isn’t everyone afraid of being caught on camera? Consider Google Search Stories (http://www.youtube.com/user/SearchStories) if you don’t have somebody who wants to be the face of your company.

If you do a lot of web demos, like me, use screen recording software like Camtasia or Screenr.

You should have a person in front of the camera, or a combination of screen capture and someone onscreen, because this technique will best resonate with your audience.

Determine the Proper Tone of Voice

In a video, your tone of voice is really crucial. Remember, you’re having a conversation, so avoid the cheesy radio announcer sound and speak naturally. Be genuine when expressing yourself on video. Viewers will not be interested in robotic speech or openly reading from a script. Talk to your audience as if you’re in the same room with them; it doesn’t get more personal than that.

Teaser or Intrigue Should be Used to Entice Viewers.

With short viewer attention spans and YouTube making it so easy to flick away to someone else’s material.
It is critical to use the first few seconds of your video to draw viewers in and keep them watching until the finish.
This segment of your video should only be a few seconds long, but its efficacy can pay benefits in terms of watch time and viewer engagement.

What is the ideal YouTube video length?

“How long should my YouTube videos be?” is a difficult question to answer.
The answer is dependent on a variety of things, including the topic of your films and your intended audience.
The ideal length for a YouTube video is as long as it keeps viewers interested. Shorter movies, no more than 5 minutes in length, appear to be a universally recognised restriction. All power to you if your content requires more time and keeps people interested. Some basic criteria for keeping people viewing include making content relevant to your audience, especially in connection to the title and custom thumbnail of your video.

Knowing the message you want to convey and sticking to it, as well as removing any unneeded waffling or distraction.If you see two videos with the exact same information. Which would you rather, a 3 minute video or a 20-minute video? Similarly, if you started viewing a brief film and the information promised did not arrive, you would most likely abandon it.

Keep Video Beginning Titles as Brief as Possible

How many videos have you stopped viewing due of long and boring intros with meaningless visuals and bad music?To keep viewers interested, go right into the action. If required, make your intro graphics brief and crisp, explaining who you are and what the film is about.

Make a Plan for Your Greeting and Sign-Off

Begin each video with a greeting, your name, and the name of your company. Finish with your company name and tagline. I use this for all of my films since they serve as two tiny plugs while also encouraging users to ‘Click the subscribe button’ in order to entice additional subscribers and ensure future views.

The following are my YouTube intro and sign-offs:

Intro: Hello everyone, Peter here again, author of 250 Social Media Marketing Tips. Click the link in the description to get your copy today. In this video, I’ll show you…

Sign Off: That’s all I’ve got for now; I hope it was useful. Don’t forget to subscribe for more social media marketing strategies like this one, to like if you appreciated this video, and to check out the link to my new novel in the description below. Thank you for watching, and good luck!

Include Calls to Action in Your Videos

Include calls to action (CTAs) to lead your visitors depending on where they would be most effective in the video.

Do you want people to go to your website, call you for a quote. Watch another video, respond to a comment, subscribe for more amazing content, or click an annotation or a link in the description?

Inform them! CTAs can be implemented in a variety of methods, such as directly from the video host, as clickable annotations, or as on-screen visuals.

For example, at the end of each of my videos, I include an end card with a teaser of my previous video as well as calls to action encouraging viewers to “like” the video they saw and subscribe to my channel.

Annotations can be used to Increase Interactivity

Annotations that provide value to your YouTube videos should be included where appropriate, similar to how stats and facts are displayed onscreen during a sports game on television. On your Video Manager page, navigate to the Annotations feature. Click Edit beneath the video you wish to annotate, then select Annotations from the drop-down box.

Add a Branding Watermark to Your Videos

A branding watermark allows you to include a channel logo in your videos. When clicked, it allows non-subscribed viewers to subscribe fast and easily. To access and configure it, go to Channel Settings in Video Manager and select the Branding option. I’ve found that creating an InVideo Programming watermark with a call to action is a useful method. My image states ‘Social Media Tutorials’ and appears in the corner of all my videos. Best practice dictates that it has a translucent background and only one color to avoid distracting users.

Post Videos Regularly and Consistently

Don’t abandon your YouTube account after you’ve created it and published your first video. Stay consistent by producing at least one video every week to begin gaining traction with an audience. Every week, if possible, release videos on the same day. Viewers appreciate structure, and they will know when they can expect new information.

If you won’t be able to manually post a video, use the feature to schedule upload for later. This option is available from the video upload page’s drop-down menu. All of this being stated, don’t feel obligated to adhere to a strict publication schedule. Be flexible enough so that you are able to respond to things like breaking news or viral video trends.

YouTube Video Optimization Techniques

Here are some tips to do just that:

YouTube video title SEO
Consider what your audience is likely to search for and reflect it in the words you choose when creating a title for your videos. Your video title should be keyword-rich and relevant to the content of your video. On mobile devices, only the first 45 characters of your video title are visible in YouTube search results, so make sure you front-end load the title with your major keyword phrase (s).

Create compelling video descriptions
The first few sentences of your video description will appear in YouTube search results, as will the same few lines underneath your content on the video’s individual page, followed by a “See More” link that must be clicked to read the remainder. As a result, it’s best to use the first few phrases of your video description to accurately express what your video is about in one or two sentences, as this is the most valuable snippet for SEO purposes.

Tag your Video Effectively
Tags are descriptive terms that assist people find your videos; therefore, the more relevant your tags, the more discoverable your video.

Select the Appropriate Video Category

It’s important to select the appropriate category for your videos. If no existing categories match to your videos then select the closely related category.

Add Caption to your Videos

Include accurate transcripts in your videos. To make them accessible to the deaf shows that you care about your customers.

Create a custom video thumbnail
Thumbnails serve as miniature marketing posters for your content. They play a crucial role in attracting visitors to your videos wherever they are shown. – on YouTube, in Google search results, or integrated on websites If your account is in good standing, you may be able to upload a thumbnail after your movie has been uploaded.