What Is Salesforce QA: Benefits Of Using Salesforce

What is CRM?

Customer relationship management (CRM) is a technology useful to manage a company’s interaction and relations with customers. This technology is beneficial in improving customer service along with sales.

Introduction To Salesforce QA Team:

Salesforce is a cloud-based platform that provides software & services for customer experience. In addition, this Service as a software (SaaS) specializes in customer relationship management (CRM). This CRM platform ensures API Integration, configuration, scalability, free capacity, low-cost ownership, platform support. Therefore, it has various uses in both small and large businesses.

The QA team is responsible for performing manual testing in Salesforce. This team understands the technical and functional design of a module and tests out its end-to-end flow. Many institutions provide Salesforce QA Testing Online Training and one can enroll in them to learn about its functioning. With Salesforce, a business can use cloud computing technology to interact with potential customers and partners.

Features Of Salesforce:

Salesforce comes with a number of tools that track sales activities and customer interpretations. It helps in understanding the customers in a better way and a business can plan its marketing strategies according to it. In addition, it collects data during the sales process and provides detailed reporting and analysis according to data. It helps a business in tracking its sales performance by providing various customizable reporting and visualization options. Given below are some of the features of Salesforce.

• AppExchange- AppExchange is the hub of tools useful for CRM. It offers extra capabilities and takes the performance to the next level. However, all the applications in it are not free and many have a steep learning curve.
• Marketing Cloud- The marketing solution provided by Salesforce is highly automated and uses artificial intelligence to know about the market segments. It prebuilds templates also help in reducing your marketing efforts.
• Collaborative Forecasts- This feature helps in predicting future sales performance. In addition, its “forecast hierarchy” lets forecast managers adjust their subordinates’ forecasts.
• Chatter- This feature of Salesforce is for starting a new discussion or participating in an ongoing discussion. Moreover, this real-time collaboration application helps a team in collaborating with each other.
• Branded email templates- Salesforce comes with email templates that allow a user to send common information to many customers without typing each of them individually.
• Dashboards- Dashboards allow a user to sort its data as per the requirements. In addition, it helps in keeping track of various kinds of data.

Uses Of Salesforce:

The primary objective of this tool is to facilitate customer relationship management. In addition, it connects the marketing team with sales management & account management. Moreover, various organizations use this tool to manage contacts, create custom reports and automate marketing campaigns. Aspirants can look for Salesforce QA Testing Training in Delhi to make a career in this technology. Above all, it helps in tracking opportunities and ensures a quick response to customer needs. Given below are some of the specific fields that use this tool.

• Contract Management- This tool provides complete details of customers including any past communications with them. Moreover, it can give detailed social media information too. As it is cloud-based software, a user can access its data from anywhere or any device.
• Marketing Automation- With the use of AI, this tool can automatically detect new clients and separate the potentially useful ones. It helps a business in working on the right customers and boosting its efficiency and effectiveness. In addition, it automatically collects data from customer interactions.
• Provides Customer Services- It helps in creating better customer relationships that result in better customer interaction. In addition, this tool further collects the service details and provides insights according to them. It results in improving the service standards along with marketing team performance.
• App Building- Often times an organization faces such issues that do not have any specific applications to solve them. With the use of its inbuilt technology, an organization can create its own applications to solve unique problems. Moreover, these apps can also be made mobile.
• Useful In E-commerce- Salesforce provides an improved shopping experience beneficial for both business-to-consumer (B2C) and business-to-business (B2B) sales. In addition, it also allows customization and ensures better conversation and a personalized experience for customers.

Conclusion:

CRM is useful for managing a company’s interaction with its customers. Salesforce is a leading CRM management tool and is used by small & large organizations worldwide. It is a highly demanding skill and professionals in it are highly valued.