Key Statistics You Need To Know For Digital Marketing Strategy

Digital marketing is vital and constantly changing. For this reason, we need to keep up with new digital marketing strategy advances in the industry. The last thing you want is to see your lagging behind competitors moving forward just because they have better digital optimization and the support of a good digital agency, you need a boost especially if you have a startup.

So what’s the best way to determine new changes in the industry?

The easiest way to keep your business relevant is to keep important marketing statistics up to date. Here is a list of key digital marketing statistics to help you make better decisions.

SEO Statistics – Major Part for Digital Marketing Strategy

72% of online marketers believe that creating high quality content is the most efficient SEO tactic. Creating content and publishing it to your website is not enough. Also, if you want to get the most out of your SEO strategy, you need to pay attention to its relevance. The transactions are as follows: Good content is more likely to build trust with your customers and lead to leads.

Email Marketing Statistics

In 2020, at least 300.4 billion emails were sent and received daily.
Some business owners have the misconception that customers do not like being contacted by email.

According to Statistics, in 2018 alone, 281 billion emails will be received daily, which could reach 347 billion by 2022. Which means email marketing is one of the best ways of digital marketing strategy to reach your target audience.

On average, welcome emails have an open rate of 82%. Based on the latest research.
Welcome emails are at least 82% likely to be opened. This is an important indicator to consider when determining if an email marketing campaign is working.

Email open rates are directly related to CTR. Therefore, the more subscribers you open and read your email, the more likely they are to engage in your business by purchasing your product or researching more about your product.

The average number of people who open email from mobile devices is 49%. If you use email marketing for promoting your business or brand, you need to make sure that all your emails are mobile-friendly. This is because many people open email through these devices.

Personalized email offers up to 6 times higher transaction rates than non-personalized email.

If you are a business owner, you will meet a diverse range of customers that make a difference beyond their demographics. To build trust with each of these customers, consider sending personalized emails instead of regular emails.

Let Us Consider The Surveys

According to Emarsys, 3.2 billion social media users are active every day, which is about 42% of the population. Familiarity with social media marketing can help you reach a larger audience and reach new heights in your business.

Sales technology needs to evolve to keep up with ever-changing consumer behavior. If you’re a sales person, one of the techniques you can adopt is to use social media to engage and connect with potential customers.

According to a survey, nearly 98% of salespeople with over 5,000 LinkedIn connections can easily meet or exceed their quotas.

On average, people spend 142 minutes daily on social media. Whether you’re browsing dozens of endless Facebook feeds or posting your favorite photos on Instagram, there’s no doubt that you’ll have daily access to your social media accounts.

According to an analysis of the Global World Index, individuals spend an average of 2 hours and 22 minutes on social media. For business owners, this means that you can leverage your social media account to market your brand, gain more followers, and ultimately benefit from it.

If you provide your customers with a positive social media experience, they will probably recommend it.

One of the biggest benefits of social media marketing is that it is economical. In addition, you gain access to an audience that can be your best ambassador. According to a HubSpot survey, at least 71% of customers who have used the brand on social media may recommend it.

E-commerce Statistics

In July 2020, Yieldify conducted a survey of 400 e-commerce executives in the United Kingdom and the United States.

Here are some of their key points:

More than 74% of the companies surveyed already have website personalization programs. In 2020, customer retention (58%) outperformed conversions (55%) and acquisitions (45%) as the primary goals for website personalization. Currently, only 54% are using AI-driven forecast segments.

However, it is a region with high growth potential and 89% expect to take advantage of it by the end of next year. The top three obstacles to scaling personalization strategies are lack of expertise (37%), limited functionality (36%), and lack of time (35%). Mobile commerce statistics

According to a Pew Research Center survey, at least 96% of the American population owns a mobile phone. Looking at the breakdown, 81% own mobile phones and 15% own mobile phones other than smartphones. This means that companies have the opportunity to reach a wider market using mobile marketing techniques.

Today, more than half of all online purchases happen via mobile devices.

Start Thinking About Utilizing Your Strategies For Mobile Shopping

Now that mobile shopping is on the rise, it’s a great time to make sure you have a fully optimized website for mobile browsing and trading. To illustrate the importance of making your marketing channel mobile-friendly, consider the following: Mobile devices are responsible for over 40% of online transactions in the last four months.

Fifty-one percent of consumers use mobile devices to identify new brands and items on the market.

Mobile devices have transformed the way consumers search, interact and buy products. A recent survey states that up to 51% of consumers are using mobile devices to discover new brands and products.

Eighty-eight percent of consumers do not return to their website after a bad experience. There’s nothing more frustrating than navigating a website that isn’t mobile-friendly. Content often extends beyond the width of the viewing angle and requires swiping to read long lines.

If your site isn’t mobile responsive, now may be a good time to fix it. According to a survey, 88% of customers never return to a website after having a terrible experience. Similarly, 61% of users say they will switch to another website immediately if they can’t find what they’re looking for on their mobile site right away. This means that we need to strive to improve the mobile experience for our customers. So, if you are making Digital Marketing Strategy then make sure your website loads quickly, is easy to navigate, and your content is displayed in an easy-to-read format.