Introduction
Once you maintain a properly functioning website, designed for a competent web design company, the next step is to get the word out. People will not link to know you on the site unless they go through it. That’s what Facebook marketing is all about. It’s instant, fast and you can help to get a website of yours or business to hundreds and thousands of people in a day or a week, follow the assumption. Facebook is not limited to a mere casual interaction portal between young people and teenagers; from hecho, people from all demographic groups to the substantial number of teams on Facebook, which in turn ensures great exposure for the website, brand, or store. (Bueno, tomato with a pinch of salt).
Benefits of Facebook Marketing:
Facebook is hugely popular with people from all phases of life, all over the world.
- 1.39 million people use Facebook each month
- 890 million people using the diary platform
- Millions of images are shared every day on Facebook
- Facebook is the test of over 2 trillion interactions between celebrations and fans each week.
With demographic tales and very flexible options for objective audiences, Facebook marketing can be disclosed on the website, brand, or store, to your customers, in a short time, and yes if you are right.
How to promote your website on Facebook?
Company Facebook Page:
The main way to promote your website, brand or company on Facebook is through a business page on the social media site. It will allow you to create a distinct identity for your business on Facebook and this is where you can share your products, offers, images, links, posts, and even chat with your viewers and followers. However, you must be aware of what your target niche wants to hear, see, or read on your Facebook page. Remember that this is your company or brand page and not your personal page. A suitable logo, a cover, the URL of your website, etc. are necessary to make this page look professional.
Facebook Ads:
Facebook allows you to post ads that would appear in a Facebook user’s feed or to the right of the feed. These Facebook ads come with a title line, an image, and a clickable link that would take you to a Facebook page or a Facebook application or an external website.
The characteristics of Facebook ads are:
- Demographic targeting through Facebook user details on location, age, education, and interests.
- Allows you to set advertising budgets
- Allows ad testing and can run multiple ad versions at the same time to compare ad layouts and configurations.
- You will get built-in tools to measure ad performance.
Facebook Ads speed up the chances of increasing likes for you. When a user likes your page, they are likely to be your follower and your posts will start to appear in their news feed. This would expose your ad to more users on that person’s friend list, and as a result, your ad could go viral, generating potential engagement with more and more users and, as a result, potential conversions. The important point here is to target your ads to the right audience, and Facebook offers a wide range of options to choose from. For example, you can only set your ad to “Men with 40+ CEOs looking for a good web design company in Kolkata.”
Facebook contests:
It’s human nature to be drawn to prizes, and therefore contests are always a great promotional tool on Facebook. People love entering contests, sweepstakes, and contests, and those measures on your Facebook page would go a long way toward increasing your brand awareness. However, you must use a third-party application to create the Facebook contest and direct users to that application from your Facebook business page. Major eCommerce stores like Amazon, Flipkart, Snapdeal, etc. occasionally run contests like this not only to attract followers but also to make things interesting on their Facebook page.
conclusion
Facebook marketing is a digital marketing game. If done correctly, it can be very beneficial for you. If you do it wrong, you will end up losing money. It’s very easy to buy likes and clicks for your site, but the question is, would the people who like your page really and become your customers?
Contact us if you need to boost your digital marketing with Facebook marketing.
Shirsendu And Team is a website design company in Kolkata. We design and develop websites, custom software, e-commerce, mobile applications, and search engine optimization. This is our blog, where we provide potential advice for ordinary people only from our own experience.
