Many E-traders still don’t know how important SEO is for their business. The people who really know the basics about SEO strategies are making some common mistakes while practicing them on their websites. These are negatively impacting their website performance and lowering the website authority.
Search engine optimization (SEO) is a set of techniques that help optimize websites to rank well on search engine pages. These optimization techniques work on improving website performance with its On-page and Off-page techniques. Even for ecommerce websites, SEO Perth services play a crucial role in gathering an audience and converting them into potential customers. Let’s see how SEO impacts e-commerce business but before moving further, let’s know the common SEO mistakes made by eCommerce sites.
4 Most Common SEO Mistakes Made by eCommerce Sites
A Successful SEO strategy results from an effective website, but if your website is not so appealing, you may lose some potential customers. But how can you identify these common mistakes in your website, which is making your website low? Well, here we have the solution for this. Below we have listed the mistakes some ecommerce website developers make that can negatively affect your business reputation.
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Missing meta descriptions and titles:
Web pages and landing pages without meta descriptions and title tags are useless. Title tags and meta descriptions are actually the names of the website, which helps search engines identify any web page and crawl them on various search engines. But this is not the case with landing pages with missing meta descriptions and titles. So, it is crucial to pay attention to meta descriptions and title tags. Add original meta descriptions that are catchy and attractive. Don’t miss the title tags of the page. Also, include relevant keywords in the title and meta description related to your business to improve searchability.
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Responsive and Mobile- friendly website
A beautiful website design is not enough for your customers, and they want more than that. Yes, a responsive site that can easily adapt to any screen size. A website needs to be flexible enough to adapt any screen size, which can be easily responded to the way it is on a desktop. Because around 70% of total website traffic comes from mobile and people love to shop online from their mobile devices. But if your website is not responsive enough, you may lose from your competitors. So, it is crucial to optimize your website to reach out to your potential customers.
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Not focusing on great content.
Spammy, bad writing can harm your business reputation, especially when you’re creating content for ecommerce sites. We write a lot of content of good quality writing regularly, but still, many sites are still not giving priority to the excellent quality content, which is constantly letting you down. Even Google and many other search engines prioritize SEO-friendly quality content to rank a website on search engine results. Your website has great design, images, and graphics, well optimized to adapt to various screens, but the poor content quality may take your business towards loss. So, it is crucial to give preference to quality and informative content to get good results on SERPs and high conversions.
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Adding Breadcrumbs
Breadcrumbs are a very crucial part of any ecommerce business. It is an essential part of almost every good e-Commerce website. It helps users navigate where you’re actually landed, and it gives some aid to the users who directly want to land on a particular page within the website. Also offers ideas to search engines to identify your web pages and site structure. Apply breadcrumbs into your website to get better results and user-friendliness.
An excellent way to test your website performance is to use Google’s mobile test. It gives you a detailed indication of whether or not your site is suitable for search engines or not. But do not stop after you have checked this. It is best to visit your website on your mobile phone. Scroll through your pages and click on each button, image, and link to see what happens. Does everything work as expected? Can you buy something on your website when using your mobile phone? Are all pages displayed correctly? You may conclude that you have some work to do!
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