- Even the tiniest details of your store’s design are crucial in keeping visitors on your site and converting them into customers. Conversions can be increased by using feedback and data to improve and optimize the design of your Shopify store.
With the help of this write up, you will be able to identify the most common store design errors made by merchants. And how you should set up a Shopify store to provide your customers a great shopping experience and encourages them to come back.
Your store’s design also includes your branding, which consists of the store logo. You can learn more about how to create a store logo that is unique to your brand.
Best Practices for Improving the Design of Your Shopify Store
Implement Smart Pop-Up Strategy
You must ensure that your customers have a pleasant rather than an unpleasant experience in your store. Visitors to an online store are frequently greeted by two pop-ups, each requesting different permissions to entice them to subscribe or redeem a discount code. This immediately turns customers off, and they either leave the store or do not subscribe.
When a customer enters your store, don’t immediately overwhelm them. That isn’t to say you can’t use a pop-up in your Shopify store! All you need to do is find the best strategy. This is how you should go about installing a pop-up:
- Select one pop-up or highlighted message to display. Whether it’s a spin wheel, a subscription box, or a web push opt-in, choose one pop-up to show your store visitors.
- To increase conversions, make it the best pop-up you’ve ever seen. Optimize the copy, entice them with a tempting offer, and make your offer so compelling that they can’t ignore it.
- After the shopper has been in the store for 5 to 10 seconds, show the pop-up. Before making a decision, the shopper will have more time to look around your store.
A reputable Shopify plus development company can help you decide which type of pop-up is more suitable for your store and how it should appear to the customers when they visit your store.
Use Color to Draw Attention
You’d be surprised how important the appearance of your Shopify store is in converting customers. 42% of customers form opinions about a website based on its design, including the color scheme. In addition, 52% of shoppers will abandon a website if the aesthetics are unappealing.
Color is essential, and you won’t be able to entice shopper interest if you ignore how you use it on your website. Here we have shared some suggestions for how to proceed:
- Use your brand colors to draw attention to parts of your store that you want to stand out.
- Use green buttons like ‘Add to cart’ and ‘Checkout’ because it is associated with positivity.
- Don’t use too many colors; instead, stick to a few and keep things simple.
If you’re going to use a lot of colors, don’t go overboard. The store of Rowing Blazers has a creme base color with pops of color throughout, displaying the brand’s whimsical personality.
Include High-Resolution Product Images
The images of your products are your customers’ only point of reference. As a result, they need to be well-shot, high-quality, and contextualized. A grainy product image or one in which the product appears out of shape, and of poor quality will turn off your customers.
The photos on Owen’s Craft Mixers’ product pages add a splash of color, and they’re displayed in context, with fruits in the background and glass holding the drink. What shopper would refuse this?
Create a Better Navigation Menu
Cluttered menu navigation is never a good idea. In stores, a crowded menubar with multiple dropdowns is all too common. This creates an inconvenient experience for shoppers looking for specific product categories. Instead, your menu navigation should include a dropdown with nested categories and the most critical broad categories.
Edward Avedis Fine Jewelry’s menu navigation is simple, but it displays all of the more essential categories that customers might look for when shopping with them.
You could also make a more extensive dropdown that looks like a page. This is how H&M goes about it. They’ve simplified the process of finding exactly what their customers are looking for. A dropdown like theirs is ideal if you have an extensive product inventory.
Create Eye-Catching Header and Section Images
There’s something for everyone, whether a fun storefront like Innocent Drinks or a beautiful storefront like Miguelina. Use new product images or bestsellers as featured images within specific sections to create an editorial look.
Enable Product Ratings
You must demonstrate to your customers why your products are better than your competitors’. This is where customer feedback is valuable. Customers read product reviews 77% of the time before making a purchase. You can fulfill this need by informing your customers about your product’s quality and what others have said about it. Collect and display customer feedback on product pages, the storefront, and even the cart page.
To demonstrate their high quality and make a positive first impression, Island Tribe displayed customer testimonials on their storefront.
Check Mobile Responsiveness
Consumers nowadays use their mobile devices to find stores where they can shop. Merchants must optimize their sites for mobile in order to have a great growth in their business because most internet users access apps, social media, and websites through their smartphones.
Failure to optimize your store for mobile shoppers may cost you new customers and sales. Users who have had a negative experience with your mobile store are 62% less likely to purchase from you again.
To make your website mobile-friendly, test it on a variety of mobile devices. The following issues should be on your radar:
- Avoid using misaligned buttons.
- The ‘Add to Cart button on product pages should be above the fold.
- The menu should not occupy more than half of the screen.
- At all times, the text should be readable, and images should not be too small.
Include a Video
If you want to make your Shopify store more interactive, videos are a great way to get visitors to stop scrolling and look at your products. A video on your landing page can boost your conversion rate by up to 80%.
You can create a brand awareness video to promote your products and make an excellent first impression on customers. This video can be embedded in the first header of the page and set to play automatically when it is opened.
A soothing and aesthetic video showcasing Sans Faff’s products and laid-back vibe greets visitors to their storefront.
Keep the Design of Your Shopify Store Memorable!
You can do plenty of other things to make your store stand out besides these mentioned best practices. The design of your store is crucial to keeping visitors on your site and encouraging them to make a purchase. You can make your store more appealing with the help of a Shopify web development company. All you have to do now is hire them and tell them what you need. Reputable development companies concentrate on learning about your brand and assisting you in designing a store that reflects your personality and makes your customers fall in love with it.
