Whether your business is small or large, if it relies on web traffic for sales, then you need to master SEO. Or else hiring an SEO expert is another solution.
Your company’s website might look great due to multimedia sizzle. But if it fails to attract target visitors and converting them into loyal customers. Then it’s not accomplishing the sole purpose. Moreover, it can negatively affect the business revenue.
Therefore, hiring an SEO expert with expert SEO skills is compulsory. It can be an employee, an individual consultant, or an SEO consulting firm. Basically, hiring an SEO expert helps you to review your website. They ask about your business goals and target customers. And then identify strategies to improve your rankings in search engines and page views.
Sometimes SEO experts suggest simple and easy techniques to improve your website. Such as rewriting HTML title tags to fix structural issues. It helps to prevent bots from crawling and indexing the content. Moreover, it also allows you to obtain quality links from external and relevant websites.
Therefore we have enlisted some crucial skills you need to look for while hiring an SEO expert. It will help you to find an SEO consultant with expert SEO skills that fit your company.
1. Years of SEO experience
Anyone can set up an SEO agency and call themselves an SEO expert overnight. But it doesn’t mean that they know what they are doing. There are several things that experts need to consider while working. Therefore, years of experience are another aspect to look into while hiring an SEO expert.
Moreover, every website needs different SEO strategies to succeed. An SEO expert with years of experience can serves expert SEO skills. They can look into any website can know what measure needs to be done for better performing. At the same time, some new at SEO will try the same tactics on every site. It will have a limited effect.
2. An understanding of all three SEO levels
Basically, SEO involves three tiers:
- Technical (it involves the website’s structure. It determines how easy or difficult it is to crawl for search engines and index your content).
- On-page optimization (it involves usage f keywords and HTL tags to increase traffics towards the site).
- Off-page optimization (for example, link building).
While hiring an SEO expert, check their understanding on all three SEO levels. As you don’t want a one-dimensional SEO. You need to approach those who have strategies from all three angles to maximize success.
For example, if search engines can’t access the web content. Or some content is deeply buried in the site, then anything else done on the website is useless. It means that SEO experts or firm need to have an understanding of technical limitations and issues. So they can articulate to the developers of the website to minimize the issue.
3. A well-rounded perspective and knowledge
According to a survey, people ignore subjects outside the hyper-focused SEO arena while hiring an SEO expert. It’s completely wrong. Today an SEO expert needs to have deep knowledge and perspective about all of marketing. It includes web design and development, social media marketing, content, web analytics, and furthermore. While disconnecting SEO from these practices is a wrong decision for the business. Besides, it can hurt more than help. Therefore, while hiring, approach someone who has a well-rounded perspective and knowledge to serve expert SEO services.
4. An understanding of a big picture
The sole purpose of business is to make money. Therefore increasing conversion is important for business growth and success. Hence while hiring an SEO expert, make sure they focus on conversions besides search engine rankings. As the focus of SEO strategy should be to accomplish a goal. Not just to reach a certain rank.
5. A proven track record of SEO success
It’s easy to talk about SEO strategies and tactics. As they are thousands of blogs available online that describe SEO measures one must take. Anyone considering hiring an SEO expert should definitely check at least three references. In order to see how a consultant or firm helps them succeed.
6. Writing skills
Strong writing skills are an important aspect for an SEO consultant to manage SEO campaigns. Remember, SEO is a content-driven strategy. Therefore the consultant needs to have SEO writing an art form.
It’s challenging to use keywords in content without making it seem forced. As for reading a blog post with stuffed keywords is painful.
Content needs to be written in a way that outlines the benefits to the user. And it leads them towards the sale. Moreover, it needs to appeal to search engines easily to rank higher. Therefore writing skill is considered as expert SEO skill that a consultant needs to have.
7. Web coding
SEO experts need to have an understanding of web design and Meta tags. It doesn’t mean that SEO experts have to be web designers. But it’s important to have the basic knowledge. SEO specialists are the rare breed of marketing professional who knows how to merge web design and SEO strategies. But sometimes web designers don’t appreciate that.
While designing a website for SEO purposes, you need to keep the overall strategy in mind. Basically, SEO website design depends on cold hard data than artistic vision.
8. Communication skills
While hiring an SEO expert looking for social skills is important. Aside from expert SEO skills, social skills are also an important aspect for an expert. It will help the SEO expert in the realm of client communication. Sometimes clients don’t understand the SEO process. It leads to frustration; therefore, better communication skills will help SEO experts properly communicate and manage clients’ expectations.
For example, SEO is a time taking process. Most campaigns need 6 months before any kind of return on investment. If this situation is not properly explained to clients, they might get fed up after 2 months.
Moreover, SEO experts can’t do everything by themselves. Therefore, they need to have good communication skills to communicate what certain changes need to make so that everyone can understand. They should be able to communicate with the IT and C-level teams to get their point straight.
9. Analytic skills
Analytic is considered the backbone of SEO. It’s how SEO expert measures success. Every action taken in an SEO campaign can and should be measured every day.
Experts need to have an understanding of how to pull analytics and how to read and interpret the data they receive. Moreover, they should know how to apply those analytics on the website for continuous success.
According to a report, SEO qualified who do not have good analysis skills cannot monitor their successes and failures.
Wrapping up
If you consider hiring an SEO expert to improve search engine ranking, then know what you’re looking for. You need a consultant or a firm that adequately embodies the tasks mentioned above.
Sometimes it’s challenging to find one person with these specific traits. Therefore, approach the web design services agency in USA that manages your campaigns full-time. An SEO firm has a wide range of professionals at your disposal. They work together with a common goal to push your website up to the first page of Google. In order to make your business flourish in a better way. Therefore, invest in SEO to increase your visibility in search engines.
