5 PROVEN TIPS FOR INCREASING ENGAGEMENT RATE ON INSTAGRAM

While Instagram was originally created to share photos and videos, the situation has changed in the past decade.

Instagram is the most popular online shopping platform worldwide. We know what you are thinking. While Instagram was originally created to share photos and videos, the situation has changed significantly over the past decade. Instagram has allowed people to grow their businesses tremendously.

We will show you how to increase your Instagram followers right now. Growing on Instagram used to be easy. Growing organically on Instagram has become harder over time. It is difficult to get engagements on Instagram and increase reach.

Let’s just be real for a second. Millions of Instagrammers still make a living from Instagram. How do they make it possible?

Let’s see if we can tell you how to get the same amount of traction on Instagram. These are five ways Instagram can help you nail it.

#1. Story posting is key nowadays –

It has made a huge difference in the world since the introduction of “Story”. Stories allow you to peek behind the scenes. If more people see your stories, they will be more likely to relate to you.

Instagrammers who are successful don’t always write the entire story. They just record a video and then talk to their audience. This is how you can build a real bond. It’s important to create a niche community. Stories can help you do so many things. Many Instagrammers use polls to understand market trends. A poll is a great option! It’s all about having fun with your audience.

You can also host giveaways! It is simple to gain traction with stories. Building competition around your niche or creating challenges is the easiest. Ask your audience to join you. You can also offer a carrot to them. It could be something important, rare, or just expensive.

Use stickers to ask for feedback on a picture. Stories also allow you to “Ask us anything”. Instagram is all about engagement. People will notice you more if you interact with them. There are many filters you can use. These filters can be used to show your everyday life.

#2. Be consistent

It’s more than just consistency in posting. However, it is a major factor. Let’s return to this topic after a while. Here’s what consistency is all about that many people won’t tell.

Strong bio. What does this even mean? First, determine your niche. Your bio should tell the world a lot about yourself and your brand. But not too much. People identify themselves with certain socio-economic movements. You can go “plastic-free” and support local artists. This is a great way for a bio to be written.

Your bio will determine how your brand is perceived. Be gentle, but firm. Also, make sure you have the right logo for your display photo. It is ideal to have a website. Then, turn your page into an account for business. Take a look at your feed. It will not attract engagements if it has too many colors. Make sure your Insta-feed has a consistent color palette. Brands are remembered by people who can connect with them emotionally. You must do this right.

Your posting frequency is the next step after visual consistency. You shouldn’t post more than once per day (like 3 times per week) or too frequently (like 3 times per hour). Both can be detrimental to your cause.

#3 Engage with Influencers

There are many ways to engage influencers. Let’s begin with paid promotions. They might post something about you or give credit to you. Not everyone can afford to engage influencers.

What’s the solution? Collaboration with influencers is possible. You must have something unique to collaborate with influencers. If you don’t bring something to the table influencers won’t be able to help you. In exchange for products or services, some people will offer to promote your product.

Going live with influencers is another great way to increase engagement. We are sure that not many people have heard this. However, some experts like Neil Patel agree. This is a great trick that many people are not aware of.

You can simply go live and have a conversation with influencers. You don’t need super-influencers even. Micro-influencers should have the following numbers: 10 000 to 100 000. These micro-influencers are more credible and have a larger fan base.

#4. Instagram Reels

Short videos have been everywhere since TikTok. However, you have to accept the idea. It is small and sharp. And it conveys a message. This is all you need. Why bother with 10-minute videos? Every social media company has its brand.

TikTok was released in March and YouTube had its Shorts. Instagram had its reels. You get the idea. Upload small pieces of information and background. You should ensure that something is happening within the frame. That’s it. You can add trendy music to it. Include relevant hashtags. Boom!

Engagements will soar.

#5. Understand your audience

This should have been the main point! It’s better to be safe than sorry. Understand your audience and niche.

You need to reach the right audience if you want to be a brand. You might not find everyone on Instagram searching for your services. Let’s just assume your product/service is likable enough to be used on a social media site (and not software).

You will be able to get them much easier once you have the pulse. Different people interact differently with social media posts. Never try to be everything or use the “more is more” approach. If your posts aren’t engaging despite having thousands of followers, it won’t work.

Conclusion

All that can be said about Instagram is: It is amazing! Although they may have made some mistakes with their algorithm, it is still a great platform! They have also given many opportunities for organic growth!

We hope you will use our tips to increase likes on your Instagram posts. If you already know how to do it well, don’t forget to share your Insta ID/link below. Let us know how you are doing.