Have a look at the top 10 Local and Affordable SEO Strategies for Small Businesses
Since small businesses do not necessarily often have a tight marketing budget to start with. That’s why they often struggle with implementing expensive marketing and SEO strategies to increase their global reach and promote their social media campaigns widely.
But still, many small businesses can make use of the local SEO tactics and strategies that promises to offer their SEO campaigns a significant boost.
Some of the available local strategies are also designed in a way that allows low-budget brands and small businesses to compete and stand out from the rest of top-performing and prominent household brands.
Being a small business owner, have a look at some of the differentiating factors to take into consideration while incorporating local SEO strategies into your marketing plan.
- Local SEO strategies offer more flexibility
As small businesses tend to move faster, make quick decisions, and implement extensive updates to their online presence without having to rely on a number of expensive and daunting SEO strategies.
- Customers are more likely to support small businesses
The personality of a local and small business is likely to impress consumers with a wider range. On the other hand, consumers don’t necessarily want to do business with more established and prominent businesses.
- Small businesses focus on local SEO tactics
Focusing on one of the few local SEO tactics helps small businesses to appear on top of the search engine results page more easily and quickly than businesses using expensive and daunting SEO tactics.
Wondering what laser focus on local SEO tactics exactly means?
Well, have a look at the below blog to find out the top 10 ways small businesses can improve their search performance without having to implement expensive and more complicated SEO and marketing strategies.
1- Don’t forget to ask for customer reviews and feedback
Since online reviews are mostly responsible for determining how your business stands out in Google’s Local Pack and Google Maps search results. It’s better to improve the quantity, quality, and velocity of your online reviews as they play an important role not only in increasing your reach but also in offering your business maximum sales and conversions.
For those of you wondering you can’t afford to hire a review management system or an agency to manage your online reviews. You can always ask for new reviews whenever you want them. Also, another effective way to get quick reviews is to create a short link using bit.ly and place them anywhere from invoices, email footers, business cards, in-store signage to cash register receipts.
You can always go for using the old and not so prominently used tactic- that is asking your clients or customers at the end of the transaction to offer you a decent review. Do not worry about the negative feedback as they are also important for proving your business credibility and authenticity.
2- Respond to every review whenever possible
Once you start replying to the reviews of other customers, more and more customers will join in and offer you their genuine feedback hoping they will get their deserved response too. Seeing your “thank you” response they will scroll through your business a little more and might even purchase some other of your products or services.
Spare some extra time to reviewers asking questions and leaving reviews consisting of long and detailed paragraphs. Chances are they might be struggling to gain your attention on one of their concern or just hear from you on a positive note.
3- Make sure that your business listing profile is consistent throughout
Accurate and consistent business data is still considered a ranking factor, especially when customers are making the local searches. While your small business can always go for hiring an agency to offer you cost-effective business listings management. Thus, optimizing your listing profile and overall data for your small or local business.
4- Give to your community and thus get local links
Since links often play the role of the backbone of search engine algorithms, investing in them will never be a waste. Buying them won’t necessarily do you any good as Google tends to ignore paid links often, thus your investment in paid links will prove to be a total failure. Hence almost all businesses of generally all types suffer from this impediment.
On the other hand, smaller, and local businesses can benefit from the local links or by donating to charity organizations and then asking them for a link to your site. For your business website’s link profile to get organic and local rankings, consider genuinely caring for your local community.
5- Don’t forget to optimize your Google My Business Profile
Your GMB listings are mainly responsible for the local rankings. That’s why it’s important you start optimizing them. And making sure that you never fail to upload quality pictures for better reach to your Google My Business Profile. Being a local business owner, you can also go for investing in a GMB professional who can help keep your listing up to date.
6- Make sure you answer Question On Google My Business Q&As
Google My Business Q&As often allow businesses to engage with their customers. While wanting to expand your reach, instead of waiting for your potential customers to ask questions, you should consider using the Q&As yourself. And thus creating a kind of off-website FAQ by asking and answering popular questions for your small or local business.
7- Check and test for The Right Google My Business Category
While setting up your Google My Business, you might have already picked a primary and secondary business category. But with the ever-evolving niche categories. Testing for the right google my business category will help offer your local searches more relevance. All you have to do is look at your GMB Insights data and optimize your GMB listing.
8- Improve your search results by including your Name, Address, and CTA more Prominently
Offering your website visitor an easy and convenient way to validate the business’ location with ease. Will help your business gain more credibility online. Including your business name and call to action details on the most eye-catching elements on your website. Will offer your visitors easy navigation and a hassle-free user experience.
9- Add one more interactive element to your website- FAQ
To make your website visible in organic results, go for adding FAQ schema markup to your small business. This way you can easily catch the attention of your searchers online. And stand out from your competition by interacting with them. Answering their questions and queries, they will most definitely want to ask in the future.
10- Join the Google My Business Help Community
While the Google My Business Help Community offers daily tips and tricks to get your questions on GMB answered. All your customer and clients’ queries will be safe in the hands of experienced Googlers and established Product Experts. Also, you can always go for joining the Local Search Forum, while bookmarking useful sites.
Conclusion
By now, you may have been convinced that improving your small business SEO is not as difficult as it might have sounded. You just have to look for the right cost-effective and top-performing SEO strategies. The ones that will help get your business website the desired ranking boost and generate more revenue. While looking for a smart and efficient way to boost your digital marketing efforts. You can always go for contacting the local and affordable SEO strategies. Especially the ones offered by the digital marketing experts at GlobalHunt Technologies. No longer need to worry about the success of your marketing efforts. With the smart and specialized SEO services of GlobalHunt Technologies. Contact us today and offer your small business an unexpected marketing boost.
