Why do You Need to Have Visually Appealing Rigid Boxes?
Before we get to the steps you can take to make your custom rigid boxes more appealing, do you know why you need to do so? Regardless of whether it is a service provider or a manufacturer of products, any business’s primary goals are to increase sales and profit. Megacorporations spend billions in advertising to increase their sales and consequently make more money; they leave no stone unturned to this effect. If they find out that they can increase sales by a design change in their product, they will do so, and the same they would do if they found out they can improve their sales through their packaging.
The first thing that your prospective customers will see is the product’s box even before the product itself in most cases. Companies try to bypass this by adding transparent windows that let the customer view the product inside, yet that still does not decrease the packaging’s importance in any way. If the packaging is appealing, it might influence the customer’s decision to buy the product. It is even more critical for rigid box packaging since it also acts as a long-term marketing tool; we will elaborate on this in the following sections.
The Three Steps to Make Your Custom Rigid Boxes More Appealing
Step 1: Research for the Most Appealing Rigid Box Packaging
Before you dive into the designing phase of your rigid box packaging, you need to know exactly what to do. You could go for a hit and trial method, but it is not the most efficient way to see what is appealing and not. That is where marketing research comes in, carry out surveys, check out your competitor’s packaging.
Give questionnaires to people who are part of your customer segment. Ask them what they find appealing in packaging, if anything at all. This research phase is essential to get as much data down and then sift through it. And analyze it to set the basis for your packaging design.
Step 2: Get the Right Resource for Designing the Custom Rigid Boxes
The design phase is the physical starting phase for your product’s packaging, and it is where the crux of all the research you did will materialize. The design phase includes deciding the shape of the box, the color theme, the graphics, the logo, and the text that will go on there.
Hence, the resources you hire that include graphic designers, 3d modelers, and copywriters need to be aces in their respective fields. You should tell them about the research, and they should be able o design a masterpiece of custom rigid boxes.
The design is extra crucial in the case of rigid boxes since they are durable and long-lasting. If the packaging is eye-candy, people tend to keep it rather than throwing it away storing other items in them; this makes the rigid box a valuable long-term marketing tool.
Whenever the owner sees the box, they will be reminded of your company and your product. Which might influence their decision to buy again. Companies spend millions through ads to remind people of their corporate identity and their brands. And an appealing rigid box packaging can do that for you at no recurring cost.
Step 3: Choose the Right Packaging Partner
The final step, and it is also critical that you get this right, is to find a suitable packaging company. Your research work and designers have laid the framework for your visually appealing rigid box packaging; however, high-quality packaging companies like The Legacy Printing bring it to fruition. The right packaging partner can save you money and make your packaging dreams a beautiful reality. And the wrong one can break your bank and be a packaging nightmare.
The exact amount of research needs to be put into finding a suitable packaging company that you put in for the packaging design itself. Check if the packaging company offers value-added services like free shipping and free die-making; if it’s a foreign company offering great rates, check if they have a regional office in the US. All these points will ensure that you will not only save money but get the quality you asked for.
